Know exactly where your
business economics stand

Most owners know their revenue. Far fewer know how much of each sale actually contributes to covering the business — after every direct cost has been paid. Contribution margin is that number: what each unit, customer, or job leaves behind once variable costs are removed.

This tool calculates your contribution margin as a percentage and as a cash figure, then grades it against realistic benchmarks for your type of business. It reveals whether your pricing is working, which products or services are genuinely profitable, and where thin margins are hiding in plain sight.

Every new customer costs money to acquire. The question most businesses never formally ask is: how long does it take to earn that cost back? CAC (Customer Acquisition Cost) payback — the number of months until a customer has repaid their acquisition cost through gross margin — is the single most important signal of whether growth is sustainable or quietly consuming your cash.

This tool works for both recurring (subscription) and project-based businesses, calculating payback period from your actual numbers. It shows not just the result, but what that result means for your runway, your hiring decisions, and the pace at which you can afford to grow.

Acquisition numbers tell you what came in. NRR tells you what stayed — and what it did once it arrived. Net Revenue Retention measures how revenue from your existing customers changes over a period, after accounting for cancellations, downgrades, and any upsell or expansion. A result above 100% means the customer base is compounding on its own; below 100% means it is quietly eroding, even if you are still adding new customers.

This tool works for subscription and recurring businesses as well as project-based or service businesses that deal with repeat clients. It surfaces the retention picture your headline revenue figures conceal — and identifies which component (churn, contraction, or lack of expansion) is doing the most damage.